ezCBDwholesale

ezCBDwholesale is bringing premium-quality CBD products from reliable brands and manufacturers to retailers and small businesses. In 2019, ezCBDwholesale also decided to reinvent online shopping experience for retailers. We partnered with ezCBDwholesale to develop a one-of-its-kind wholesale website to meet the growing needs of CBD retailers in the United States.

Visit Website

Overeview

ezCBDwholesale is bringing premium-quality CBD products from reliable brands and manufacturers to retailers and small businesses. In 2019, ezCBDwholesale also decided to reinvent online shopping experience for retailers.

An exhaustive search and few companies later, ezCBDwholesale chose OmniQore to design and engineer a new wholesale e-commerce website that could solve wholesale shopping needs and behavior.

We partnered with ezCBDwholesale to develop a one-of-its-kind wholesale website to meet the growing needs of CBD retailers in the United States.

Objectives

  • Launch an eCommerce website from scratch with engaging brand storytelling
  • Ensure overall site architecture is easy to use and accessible for Retailers
  • Drive customer conversions through design and content strategy
  • Implement a search-friendly Blog to support user experience, content marketing, and SEO
  • Implement a fully responsive solution backed by WooCommerce for WordPress CMS

Our
Contributions

Strategy

Roadmap

User Research

Design

Branding

Responsive Web Development

Quality Assurance

Analytics & Optimization

Objectives

  • Launch an eCommerce website from scratch with engaging brand storytelling
  • Ensure overall site architecture is easy to use and accessible for Retailers
  • Drive customer conversions through design and content strategy
  • Implement a search-friendly Blog to support user experience, content marketing, and SEO
  • Implement a fully responsive solution backed by WooCommerce for WordPress CMS

Phase 1 – Prototyping

ezCBDwholesale came to us as new supplements & wellness startup. While they worked on the logo design and branding, we worked on creating their website design. We needed to build a robust eCommerce website with WooCommerce integration, and include Vat Tax, create custom pricing for customer groups, shipping integration, custom invoice and make the price available only when a customer logs in.

The entire focus of our web design was primarily about the products as well as the ease with which retailers could make purchases in large quantities. We wanted to feature their wide range of products to drive purchases by including lateral navigation opportunities to drive upsell and cross-sell. The secondary content was targeted on accessible resources and paths and new products for the retailers and their communities.

slider-2-phase-2
slider-phase-2
slider-3-phase-2

Phase 2 – STYLE CONCEPTS

The ezCBDwholesale website was fun to design. We had to bring their brand assets to life along with their complete product inventory. Because the website promoted wellness, the color palette we chose mixed earthly tones with distinct accents for an overall positive vibe. The typography is clean and bold with a distinctively social feel.

Phase 3 – THE MAGIC

The new ezCBDwholesale website is as seamless as it gets when customer experience is concerned. Driven by a powerful eCommerce platform, the ezCBDwholesale website includes advanced filters and product variation options that are easily navigable. The relationship between different content and features present retailers with different options as well as the choice to increase the quantity of a product within the page itself. Automatic shipping calculation will ensure the customer knows exactly what their shipping charge would be based on the quantity ordered. The blogs and social media integration opened channels for business to communicate with the consumer.

Want to know how OmniQore can help your business?

Talk to us about your business and get a no-obligation consultation on Digital marketing, website development, manufacturing, and ecommerce management.