Gelato Gourmet

The Gelato Gourmet idea was born after Haydee Gomez, a young entrepreneur, started working for a famous gelato store in Toronto, Canada. The company officially started operations by selling homemade natural Italian ices in Doral Farmers Market every Sunday. Gelato Gourmet has a full service Gelato Coffee shop in Weston, Florida, and a new location in Hialeah Gardens where all the frozen treat production is made and from where they cater to the most exclusive events across South Florida.

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Objectives

  • Launch an eCommerce website from scratch with compelling UI
  • Ensure the website is a fine blend of an ecommerce store and a resource hub
  • Implement customized shipping for frozen ice-creams
  • Create resource pages that include e-books, videos and blogs
  • Implement a fully responsive solution backed by WooCommerce for WordPress CMS
  • Round the clock assistance in site maintenance and upkeep

Our
Contributions

Road Map

Mock-up Design

Payment Processing Account Set Up

Industry Research

Responsive Web Development

Analytics & Optimization

Objectives

  • Launch an eCommerce website from scratch with compelling UI
  • Ensure the website is a fine blend of an ecommerce store and a resource hub
  • Implement customized shipping for frozen ice-creams
  • Create resource pages that include e-books, videos and blogs
  • Implement a fully responsive solution backed by WooCommerce for WordPress CMS
  • Round the clock assistance in site maintenance and upkeep

Phase 1 – Prototyping

Gelato Gourmet’s objective was to bring authentic Italian gelato ice creams, cakes and recipes to the customers who visited their store in Florida as well as throughout the United States. The design of the website had to be appealing and follow the “handmade” theme on its layout. Our graphic designers created Menus & Icons customized to represent handwritings and sketches in order to follow the website theme.

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Phase 2 – Functionality

A good website is an amalgamation of great UI and functionality. Once the design got approved, we worked on developing a robust ecommerce store with Woocommerce for Wordpress. Haydee, our client from Gelato Gourmet, wanted an automatic shipping option integrated on the website, for which we set up her shipping account with FedEX. We also assisted her in setting up a payment processor account to do transactions on her website. We added premium woocommerce plugins for ease of access and integrated Facebook messenger on the website for live orders and enquiries via chat. 

Phase 3 – Responsiveness

Before making the website live, we ensured it is optimized for search results. Once the website was launched, we integrated Google analytics to track its performance and device our subsequent digital marketing services. Gelato Gourmet got a positive response on social media with it’s new design and user experience.

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