Pivoi

Being a registered brand in the United States, Pivoi continues to focus on researching, designing and developing authentic and reliable devices, accessories and smart technology products. Started in 2019, Pivoi has already amassed huge popularity on marketplaces such as Amazon & eBay.

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Overeview

Being a registered brand in the United States, Pivoi continues to focus on researching, designing and developing authentic and reliable devices, accessories and smart technology products. Started in 2019, Pivoi has already amassed huge popularity on marketplaces such as Amazon & eBay.

Objectives

  • Expand the product catalog through industry research, sales & revenue data and by analyzing buying behaviour over a period of time.
  • Design logo, product packaging, and website
  • Source, manufacture, and import products in large quantities from China 
  • Manage inventory on multiple selling platforms including BigCommerce, Amazon, eBay
  • Run Ad campaigns on Amazon, Google, Facebook & Instagram with high ROIs

Our
Contributions

Strategy

Roadmap

User Research

Design

Branding

Responsive Web Development

Objectives

  • Expand the product catalog through industry research, sales & revenue data and by analyzing buying behaviour over a period of time.
  • Design logo, product packaging, and website
  • Source, manufacture, and import products in large quantities from China 
  • Manage inventory on multiple selling platforms including BigCommerce, Amazon, eBay
  • Run Ad campaigns on Amazon, Google, Facebook & Instagram with high ROIs

Phase 1 – Research

Providing end to end business solutions for a product based company is always a fun and fast-paced experience. In the first phase, our research team curated huge volumes of data using AI tools. After a careful analysis of data and decision making, our sourcing team in China found and coordinated with manufacturers who could produce and ship the products at the cost and volume required by Pivoi. 

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Phase 2 – Design

The biggest challenge was to come up with a logo and the package design within 48 hours, which our graphic design team achieved quite comfortably. Meanwhile, our development & design team worked efficiently to complete the wordpress website before the launch date. The Pivoi website offers a seamless user experience, navigating users from product selection to checkout within 3 steps. We set up email outreach automation and lead generation forms on the website to interact with the traffic.  

Phase 3 – THE MAGIC

Our inventory team ensured all products are uploaded on marketplaces like Amazon & affiliate partners and synchronized for efficient inventory management. After the launch, our marketing team used the existing industry and search engine data to run precisely targeted ad campaigns that generated revenue as well as created a buzz around the brand. The new product line-up turned out to be an instant hit as indicated by our research. Pivoi is now in its second phase of expanding the product catalog with team OmniQore.

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